Browse by Author
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Report / Paper
Number of items: 1.
Report / Paper
Deleersnyder, Barbara and Dekimpe, Marnik G. and Steenkamp, Jan-Benedict E.M. and Leeflang, Peter S.H. (2007) The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents. [Working Paper]. p. 43. ERIM Report Series: Research in Management
