Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector

Bonaglia, Federico and Goldstein, Andrea and Mathews, John A. (2007) Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector. [Working Paper]. Social Science Electronic Pub. p. 29. SSRN Working Paper Series

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The emergence of a "second wave" of developing-country multinational enterprises (MNEs) in a variety of industries is one of the characterizing features of globalization. This paper documents how emerging markets' MNEs (EM-MNEs) may follow quite different patterns to reach, or at least approach, global competitiveness. In particular, it investigates how three EM-MNEs pursued global growth through accelerated internationalization combined with strategic and organizational innovation. Haier (China), Mabe (Mexico) and Arçelik (Turkey) emerged as multinationals in the large home appliances (so-called "white goods") industry. The recipe for the success of these firms seems to lie in their ability to treat global competition as an opportunity to build capabilities, move into more profitable industry segments, and adopt strategies that turn latecomer status into a source of competitive advantage. At the same time, their experiences show that there are many strategies and trajectories for going global, consistent with a pluralistic conceptualization of globalization.

Item Type: Report / Paper (Working Paper)
Research documents and activity classification: Working Papers > Refereed Working Papers / of international relevance
Divisions: Department of Business and Management
Additional Information: The paper has been published in "Journal of World Business" Volume 42 (4), Pages 369-383, December 2007.
Uncontrolled Keywords: Internationalisation, latecomer, MNEs, white goods, Haier, Arcelik, Mabe
MIUR Scientific Area: Area 13 - Economics and Statistics > SECS-P/08 Corporate Finance
Deposited by: Maria Teresa Nisticò
Date Deposited: 09 Dec 2010 11:17
Last Modified: 22 Apr 2015 00:13


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