Co-creating products with customers

Cortese, Mario (2014) Co-creating products with customers. Tesi di Dottorato, LUISS Guido Carli, Department of Business and Management > PhD Program in Management (english language), tutor: Alberto Marcati and Peter S.H. Leeflang, p. 130. [Doctoral Thesis]

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Abstract/Index

How does customer co-creation affect R&D and marketing strategy? The role of trust in co-creation activities. Brand experience in co-creation activities.

References

Bibliografia: p. 120-130.

Item Type: Doctoral Thesis (PhD)
Research documents and activity classification: LUISS PhD Thesis
Divisions: Department of Business and Management > PhD Program in Management (english language)
Thesis Advisor: Marcati, Alberto and Leeflang, Peter S.H.
Additional Information: Dottorato di Ricerca in Management (XXVI ciclo), LUISS Guido Carli, Roma, 2014. Relatori: Prof. Alberto Marcati, Prof. Peter S.H. Leeflang.
MIUR Scientific Area: Area 13 - Economics and Statistics > SECS-P/08 Corporate Finance
Deposited by: Maria Teresa Nisticò
Date Deposited: 16 Jul 2014 17:09
Last Modified: 22 Apr 2015 00:14
URI: http://eprints.luiss.it/id/eprint/1337

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