Article

Leeflang, Peter S.H. and Van Heerde, Harald J. and Wittink, Dick R. (2002) How Promotions Work: SCAN*PRO-Based Evolutionary Model Building. Schmalenbach Business Review, 54 (July). p. 198-220. ISSN 0341-2687.

Report / Paper

Horvath, Csilla and Leeflang, Peter S.H. and Wittink, Dick R. (2001) Dynamic Analysis of a Competitive Marketing System. [Working Paper]. Social Science Electronic Pub. p. 53. Yale SOM Working Paper (No. MK-04). (Submitted)

Leeflang, Peter S.H. and Wittink, Dick R. (2000) Building models for marketing decisions: past, present and future. [Working Paper]. p. 44. Research Report (No. 00F20).

Van Heerde, Harald J. and Leeflang, Peter S.H. and Wittink, Dick R. (1999) The estimation of pre- and postpromotion dips with store-level scanner data. [Working Paper]. p. 28. Research Report (No. 99B36).