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Article

Leeflang, Peter S.H. and Van Heerde, Harald J. and Wittink, Dick R. (2002) How Promotions Work: SCAN*PRO-Based Evolutionary Model Building. Schmalenbach Business Review, 54 (July). p. 198-220. ISSN 0341-2687.

Report / Paper

Van Heerde, Harald J. and Leeflang, Peter S.H. and Wittink, Dick R. (1999) The estimation of pre- and postpromotion dips with store-level scanner data. [Working Paper]. p. 28. Research Report (No. 99B36).

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