Article

Leeflang, Peter S.H. (2008) Co-Branding: The State of the Art. Schmalenbach Business Review, 60 (October). p. 359-377. ISSN 0341-2687.

Leeflang, Peter S.H. (2008) Modeling Competitive Reaction Effects. Schmalenbach Business Review, 60 (October). p. 322-358. ISSN 0341-2687.

Leeflang, Peter S.H. and Van Heerde, Harald J. and Wittink, Dick R. (2002) How Promotions Work: SCAN*PRO-Based Evolutionary Model Building. Schmalenbach Business Review, 54 (July). p. 198-220. ISSN 0341-2687.

Report / Paper

Deleersnyder, Barbara and Dekimpe, Marnik G. and Steenkamp, Jan-Benedict E.M. and Leeflang, Peter S.H. (2007) The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents. [Working Paper]. p. 43. ERIM Report Series: Research in Management

Helmig, Berndt and Huber, Jan-Alexander and Leeflang, Peter S.H. (2006) Explaining Behavioural Intentions Toward Co-Branded Products. [Working Paper]. p. 39. Working Paper Series Marketing (No. 1/2006).

Horvath, Csilla and Kornelis, Marcel and Leeflang, Peter S.H. (2002) What marketing scholars should know about time series analysis: time series applications in marketing. [Working Paper]. p. 62. (Submitted)

Horvath, Csilla and Leeflang, Peter S.H. and Wittink, Dick R. (2001) Dynamic Analysis of a Competitive Marketing System. [Working Paper]. Social Science Electronic Pub. p. 53. Yale SOM Working Paper (No. MK-04). (Submitted)

Leeflang, Peter S.H. and Wittink, Dick R. (2000) Building models for marketing decisions: past, present and future. [Working Paper]. p. 44. Research Report (No. 00F20).

Spring, Penny N. and Wansbeek, Tom and Leeflang, Peter S.H. (2000) Interactions between consumers and firms: identifying the direct mail-prone consumer. [Working Paper]. p. 28. Research Report (No. 00F29). (Submitted)

Van Heerde, Harald J. and Leeflang, Peter S.H. and Wittink, Dick R. (1999) The estimation of pre- and postpromotion dips with store-level scanner data. [Working Paper]. p. 28. Research Report (No. 99B36).