Modeling Competitive Reaction Effects
Leeflang, Peter S.H. (2008) Modeling Competitive Reaction Effects. Schmalenbach Business Review, 60 (October). p. 322-358. ISSN 0341-2687.
|PDF (Full text) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader|
Official URL: http://www.fachverlag.de/sbr/pdfarchive/einzelne_p...
In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.
|Research documents and activity classification:||Journal Articles > Articles > Articles published in or submitted to a Journal without IF|
|Divisions:||Department of Business and Management|
|Uncontrolled Keywords:||Competition, Marketing, Models|
|MIUR Scientific Area:||Area 13 - Economics and Statistics > SECS-P/08 Corporate Finance|
|Deposited By:||Maria Teresa Nistico|
|Deposited On:||06 Dec 2010 12:56|
|Last Modified:||06 Dec 2010 13:08|
Repository Staff Only: item control page