Abstract/Index

This paper investigates key successful factors in the Italian motion picture industry, with a major focus on human and relational capital as a driver of competitive advantage. So far in the creative industries this concept assumes a particular relevance, taking into consideration that the know-how is often spread in social networks of professionals belonging to different communities of artists. Therefore, the capability of quickly reconfiguring these competences into specific projects is a critical issue (Lampel and Shamsie, 2000 and 2003). Moreover, intangible assets play an important role within these industries. Based on a research on more than one thousand movie projects produced in the Italian cluster, this paper tries to address the role of intangible factors in the motion picture industry